Outline Let’s talk about alcohol brand activations that are truly epic. You know, the kind of activations that make you say “Wow who thought of that?” We’re not talking about the same ol’ tactics, like giving away t shirts or selling overpriced swag. It’s about creating experiences that get people talking, laughing and sharing. Do […]
Category: Blog
Brand Activation Ideas that went viral (2024)
Outline Brand Activation Ideas Brand activations are essential in creating buzz around a brand and creating a memorable experience for the customers. When done right, brand activations can lead to viral moments that generate buzz and free publicity for the brand. In this blog, we bring you cool brand activation ideas and strategies that went […]
Summer Brand Activation Ideas 2024
Outline As the days get longer and the temperatures rise, savvy marketers and brand activation agencies know that summer is the perfect time to unleash their creativity and connect with their target audience. With the outdoors beckoning and people looking to explore and engage, brands can leverage the season’s energy to make their message resonate […]
The Power of Music in Marketing & Brand Activations [+5 Creative Examples]
Outline Have you ever been at a brand activation event and thought to yourself: “The visuals are breathtaking.” “The technology is top notch.” “The interactive elements? Spot on.” But you realise that something is missing. The overall atmosphere doesn’t quite hit the mark. So what was the key element that’s lacking? It’s the music. Despite […]
What is Brand Activation? [+ 7 Cool Activation Ideas]
Outline In this evolving marketing world, brand activation is a powerful strategy for captivating audiences, nurturing brand loyalty, and driving tangible outcomes. Brand activation aims to engage consumers through through a unique brand experience that breathe life into a brand with the goal of establishing an emotional connection and enhancing consumer engagement. But what exactly […]
Winter Activation Ideas 2024
Outline Welcome to the chilliest, coziest corner of marketing magic – where winter brand activations do so much more than just warm your hands with a free cup of cocoa. In this blog, we’re rounding up the most creative and viral winter activation ideas and exploring how brands like Bumble, Jim Beam and Adore Beauty […]
How much does a Brand Activation cost? [ + Creative Activation Examples]
Outline Are you dreaming of creating a memorable brand activation that engages your audience and boosts your brand’s visibility? Before you dive in, it’s handy to understand the real costs of executing a brand activation in Australia. In this guide, we’ll show you the factors that influence the costs of a brand activation, including the […]
5 Creative Ways to use a Kombi
Hire a Kombi – Amplify your brand activation Are you looking for a unique way to make your next brand activation or event stand out? Then hire a Kombi Van from Kombi & Co. This iconic vehicle has been around since the 1950s and is sure to add some vintage charm to any occasion. Not […]
Brand Activation Strategy – 6 Essential Tips to Bring your Brand to Life
Outline What is a brand activation? A Brand Activation is like throwing a party for a brand. Just as a person might throw a party to celebrate a special occasion, connect with friends and family, and share their interests and personality, a brand might implement a brand activation to celebrate a new product launch, connect […]
Live Art Brand Activations [+Examples]
Outline Live Art Brand Activations Brands have long used live art & mural artists to create a more engaging experience for their consumers. By having a mural or live art installation, brands can capture the attention of their audience and create a more interactive brand activation. This can help brands to build awareness and engagement […]