De Bortoli's Rosé: A Pop-Up Wine Bar Hitting the Road
Let’s face it: the world of marketing is a crowded party. Everyone’s shouting to be heard. So, when De Bortoli wanted to introduce their new Rosé, they knew they needed to do more than just whisper sweet nothings. They craved a full-on, can’t-ignore-it kind of introduction.
That’s where we, Kombi & Co., came in. We transformed a humble Kombi into a rolling rosé wonderland, a marketing road trip that would cruise the streets of Sydney and the Gold Coast, leaving a trail of pink-hued excitement in its wake.
From Vineyard to Van - An Epic Marketing Tour
Experiential marketing is all about creating moments that stick in people’s minds. It’s about turning casual drinkers into rosé enthusiasts. And that’s exactly what we aimed to do.
Our mission was simple: turn a humble kombi van into a viral sensation and get people buzzing about De Bortoli’s new drop. It was no ordinary product sampling.
Courtesy: Kombi & Co.
Custom Branding: A Perfect Match
We stripped down the Kombi and gave it a complete Rosé makeover. Think vibrant colors, playful patterns, and enough charm to make even the grumpiest person smile. It was a rolling billboard that demanded attention.
The result was a stunning promotional van that turned heads wherever it went. From the vibrant colors to the eye-catching imagery, every detail was carefully considered to create a strong brand identity.
Hitting the Road from sydney to gold coast
Once the Kombi was transformed into a mobile wine bar masterpiece, we hit the road.
Our creative venue sourcing activation plan included a mix of invite-only events and high-traffic public locations. In Sydney, the Kombi made appearances at exclusive rooftop bars and trendy inner-city venues. On the Gold Coast, we targeted beachside hotspots and popular tourist destinations.
At each location, the on-site team was responsible for managing the Kombi, engaging with consumers, and ensuring a seamless brand activation experience.
At each stop, we turned the Kombi into a pop-up party. Free samples, chilled vibes, and a whole lot of fun. We wanted people to not just taste the Rosé but to experience it. And let’s just say, the crowds were thirsty for more.
Boosting Sales and Increasing Engagement
The travelling wine truck proved to be a huge success. By getting the product directly into consumers’ hands and creating shareable moments, De Bortoli were able to significantly boost sales and increase brand engagement. The combination of product sampling, stunning visuals, and interactive experiences created a buzz around the product launch activatiom.
Social media played a crucial role in the campaign’s success By encouraging consumers to share photos and videos of themselves with the promotional Kombi van, the wine brand generate a significant amount of organic reach and brand exposure.
Read our latest blog exploring “5 Creative Alcohol Activation Ideas and how to create buzzworthy campaigns.”
Conclusion: Maximising Brand Impact through Mobile Wine Activation
The De Bortoli Rosé Kombi activation is a prime example of how experiential marketing can be used to drive results.
By combining a custom-branded vehicle, strategic location planning, and on-site execution, we were able to create a truly unforgettable campaign that exceeded expectations.
If you’re looking to make your brand the life of the party, let’s chat. We know a thing or two about turning ordinary into extraordinary.
