MAKE YOUR BRAND SHINE
Product Sampling
Building brand loyalty? Successful brands use product sampling to create a hands-on experience for customers.
OUR WORK
SAMPLING CAMPAIGNS THAT CONVERT
Ever walk past a shelf overflowing with products, only to remember a brand because of a free sample you tried previously? That’s the magic of product sampling. It’s the higgen gem in any marketing professional’s arsenal when it comes to building brand awareness.
Today’s consumers see through the empty hype. A well-crafted sampling campaign puts your product directly in potential new customers’ hands. They get to experience it, feel it, taste it – and that’s when the real magic happens.
Suddenly, your product isn’t just another name on a label. It becomes a potential solution to their daily needs, a new addition to their routine. It’s the difference between a passive bystander and an active participant in your brand story.
Effective product sampling strategies are all about sparking that connection. It’s about creating an experience that goes beyond the free sample. It’s about leaving a lasting impression that turns a chance encounter into a loyal customer.
SAMPLING CAMPAIGNS THAT
BUILDS LOYALTY BOOSTS SALES STANDS OUT
At Kombi & Co, we ditch the boring traditional product sampling campaigns. We create shareable brand experiences that attracts your ideal customer. Here’s how we make your brand shine:
FORGET THE 'THROW AWAY SOME FREE SAMPLES AND PRAY' APPROACH
We’ve been in the trenches with hundreds of brands for over a decade, rocking product sampling across different industries. We know the trends, demographics and the most effective product sampling methods.
But it’s not a one-size-fits-all game. We get to know your brand inside and out, crafting creative experiences that drive sales, not just hopes and dreams.
Boring promotional stands are snooze-worthy
We’re talking eye-catching mobile activations that turn heads across Australia. Imagine impeccably designed promotional vehicles and photo opportunities that scream ‘share me!’
We’ll take your brand on a marketing adventure that stops the scroll and sparks conversations.
product sampling campaigns that flexes with your goals.
We do both intimate product education activations as well as mass sampling campaigns. Our proven sampling strategies deliver the best ROI on your marketing spend, which ultimately saves you time and money. Get ready to see your brand loyalty soar and sales skyrocket.
Finding the perfect spot for your activation can be a headache, right?
Paperwork, permits, venue hunting – ugh! We’ll be your venue ninja, finding the ideal location and tackling this daunting task for you. YOU can focus on your marketing magic, and WE’LL handle the logistics and ensure your campaign runs smoothly.
WE BRING THE SUPERSTAR BRAND AMBASSADORS.
Our passionate ambassadors are trained on your brand story.
They’ll spark genuine connections with your target audience, leaving them with a memorable brand experience and newfound love for your product.
PRODUCT SAMPLING - OUR PROCESS
So how do we bring your brand to life?
It’s a bit like magic, but with a lot of strategy and creativity thrown in. Here’s our step-by-step process to help you create a successful product sampling campaign:
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01
DISCOVERY
We start by getting to know you and your brand.
What are your goals?
Who is your target market? Have you ever thought about the specific experiences you want your customers to have?
This is where we dig deep into understanding your vision and objectives to craft a successful product sampling strategy.
02
PRODUCT SELECTION
Free samples are great, but it’s all about the how you give them out. Size, packaging, presentation – it all matters, and every venue / event has its own quirks. Don’t worry, we’ve seen it all.
We’ll help you pick the perfect samples and navigate venue rules like a pro, so every activation is a sampling success.
03
DISTRIBUTION METHOD & LOGISTICS
Need to get your product into the hands of your dream customers? We’ve got you covered. Forget boring in-store demos. Think buzzing events, street teams on the move, or epic marketing road trips!
We’ll help you craft the perfect sampling distribution method to get your brand shining bright, where your target audience is.
04
VENUE SOURCING & PERMITS
Next we source the perfect locations. Whether it’s a high-traffic urban area or a specific event where your target audience will be, we handle the logistics of finding and securing the ideal venues. Ever wondered how some brands always seem to be in the right place at the right time? It’s all about strategic venue sourcing.
05
CAMPAIGN CUSTOMISATION
Our creative team gets to work to design a campaign that aligns with your brand identity. Think custom vehicle branding that turns heads, innovative sample distribution methods that grab attention and engagement tactics to boost awareness.
Need a one-of-a-kind activation? We do custom builds too!
Our goal?
Create a campaign so irresistible, your target audience won’t be able to look away.
06
ACTIVATION EXECUTION
This is where the fun begins. We hit the road, taking your product to key locations / events. Our vibrant team of brand ambassadors engage with consumers, maximising exposure and engagement. Imagine a surge of curious customers buzzing around your product – that’s the kind of energy we bring.
07
POST CAMPAIGN FEEDBACK
After the campaign, we provide you with analytics and feedback to help you understand the impact of the campaign. No more wondering about user feedback – we break down the numbers and insights so you can plan your next marketing masterpiece with laser focus.
CASE STUDIES
COLGATE
Want sky-high brand awareness and a cult following for your product launch?
We did it for Colgate’s Nature’s Extract toothpaste! Our epic sampling tour helped spread smiles across Australia, sampling over 10,000 happy customers that generated massive brand awareness and loyal customer following.
COLES
Coles’ new Brekkie on the Move product launch wasn’t your average!
We targeted Sydney & Melbourne’s high traffic areas with free breakfast drinks, DJs & good vibes.
Free samples + upbeat tunes = energised commuters and a social media buzz.
LIPTON
Lipton’s beach activation at Bondi Beach was a real winner.
We quenched thirst with Lipton’s signature iced tea & delighted beach goers with sunflowers to take home in branded promo van. Needless to say, there were hundreds of happy beach bums and a wave of brand love.
WESTGOLD
Westgold’s product sampling campaign in NSW was as warm and creamy as their butter.
We ditched the boring stands for DJs in Kombi vans and branded beanbags, serving up warm buttered bread in wintery hotspots. It was a multli sensory experience that sent social media into a flurry with the delicious vibes.
STEP ONE
Step One’s underwear sampling in Sydney was no yawn fest!
Brand ambassadors rocking the vibrant underwear (tastefully ofcourse) handed out free underwear to surprised and delighted office workers. The hugely successful product sampling activation handed out hundreds of pairs, creating a wave of new customers.
customer reviews.
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