End-to-end Product Sampling Agency
MOBILE ACTIVATION SPECIALISTS
One team, end-to-end. We take the brief, build the concept, and deliver the activation — the custom assets, the venue, the crew, all of it. You approve it. We handle everything else.
CUSTOM
BUILDS
We design and build every asset, specific to your campaign. Custom vehicles, builds and fit-outs. Designed to stop people in their tracks and put your brand at the centre of it.
venue sourcing & Permits
We secure the sites and the permits, so your activation lands in the right place at the right time. Councils, approvals, logistics — leave the complicated parts with us.
Brand
Ambassadors
We staff every activation with people who represent your brand. Briefed, professional, and matched to your audience — the difference between foot traffic and real engagement.
OUR WORK
SAMPLING CAMPAIGNS THAT CONVERT
Ever walk past a shelf overflowing with products, only to remember a brand because of a free sample you tried previously? That’s the magic of product sampling. It’s the higgen gem in any marketing professional’s arsenal when it comes to building brand awareness.
Today’s consumers see through the empty hype. A well-crafted sampling campaign puts your product directly in potential new customers’ hands. They get to experience it, feel it, taste it – and that’s when the real magic happens.
Suddenly, your product isn’t just another name on a label. It becomes a potential solution to their daily needs, a new addition to their routine. It’s the difference between a passive bystander and an active participant in your brand story.
Effective product sampling strategies are all about sparking that connection. It’s about creating an experience that goes beyond the free sample. It’s about leaving a lasting impression that turns a chance encounter into a loyal customer.
SAMPLING CAMPAIGNS THAT
BUILDS LOYALTY BOOSTS SALES STANDS OUT
At Kombi & Co, we ditch the boring traditional product sampling campaigns. We create shareable brand experiences that attracts your ideal customer. Here’s how we make your brand shine:
FORGET THE 'THROW AWAY SOME FREE SAMPLES AND PRAY' APPROACH
We’ve been in the trenches with hundreds of brands for over a decade, rocking product sampling across different industries. We know the trends, demographics and the most effective product sampling methods.
But it’s not a one-size-fits-all game. We get to know your brand inside and out, crafting creative experiences that drive sales, not just hopes and dreams.
Boring promotional stands are snooze-worthy
We’re talking eye-catching mobile activations that turn heads across Australia. Imagine impeccably designed promotional vehicles and photo opportunities that scream ‘share me!’
We’ll take your brand on a marketing adventure that stops the scroll and sparks conversations.
product sampling campaigns that flexes with your goals.
We do both intimate product education activations as well as mass sampling campaigns. Our proven sampling strategies deliver the best ROI on your marketing spend, which ultimately saves you time and money. Get ready to see your brand loyalty soar and sales skyrocket.
Finding the perfect spot for your activation can be a headache, right?
Paperwork, permits, venue hunting – ugh! We’ll be your venue ninja, finding the ideal location and tackling this daunting task for you. YOU can focus on your marketing magic, and WE’LL handle the logistics and ensure your campaign runs smoothly.
WE BRING THE SUPERSTAR BRAND AMBASSADORS.
Our passionate ambassadors are trained on your brand story.
They’ll spark genuine connections with your target audience, leaving them with a memorable brand experience and newfound love for your product.
PRODUCT SAMPLING - OUR PROCESS
Effective sampling looks effortless on the day. Behind it sits a clear process — from strategy and creative to staffing and the activation itself. Here’s how we take your product from brief to the customer’s hands.
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01
DISCOVERY
We start with your brand and the campaign strategy. Your goals, your target market, and the impression you want people to walk away with. Everything after this step is built on what we learn here.
02
PRODUCT SELECTION
Then we decide how the product actually reaches people. Not a static in-store demo — live events, roaming street teams, or a full marketing road trip. We match the method to where your audience already is.
03
DISTRIBUTION METHOD & LOGISTICS
Need to get your product into the hands of your dream customers? We’ve got you covered. Forget boring in-store demos. Think buzzing events, street teams on the move, or epic marketing road trips!
We’ll help you craft the perfect sampling distribution method to get your brand shining bright, where your target audience is.
04
VENUE SOURCING & PERMITS
We source and secure the locations — high-traffic sites or specific events where your audience shows up. Councils, approvals and logistics are ours to handle. Being in the right place at the right time isn’t luck; it’s site sourcing done properly.
05
CAMPAIGN CUSTOMISATION
Our creative team builds the campaign around your brand. Custom builds, vehicle branding, the distribution setup, and the way our team engages people on-site.
06
ACTIVATION EXECUTION
We take the product to your locations and run the day. Our brand ambassadors engage directly with people, keeping your product front and centre and the traffic moving. This is the part your audience sees — and remembers.
07
POST CAMPAIGN FEEDBACK
Post activation, we provide you with feedback. Reach, engagement and on-the-ground feedback, broken down clearly so you can see what the campaign delivered and plan the next one on evidence, not guesswork.
CASE STUDIES
COLGATE
When Colgate launched Nature’s Extract toothpaste, they needed fast, wide-reaching awareness. We ran a national product sampling tour that put the product in the hands of over 10,000 customers across Australia — building trial and awareness at scale.
COLES
Coles’ Brekkie on the Move launch needed to reach people mid-commute. We ran product sampling across high-traffic sites in Sydney and Melbourne, handing out free breakfast drinks alongside live DJs. The result: energised commuters, thousands of samples, and strong social pick-up.
LIPTON
For Lipton, we took product sampling to Bondi Beach. Beachgoers were served Lipton’s iced tea and given branded sunflowers to take home, delivered from a branded promotional Kombi. A simple, on-brand activation that reached hundreds of people in exactly the right setting.
WESTGOLD
Westgold’s NSW product sampling campaign turned a winter staple into an experience. Instead of a static stand, we brought DJs in Kombis and branded beanbags, serving warm buttered bread in cold-weather hotspots — a multi-sensory activation that drove real social engagement.
STEP ONE
Step One’s Sydney campaign put their underwear directly into the target market’s hands. Brand ambassadors sampled the product to office workers across the CBD, handing out hundreds of free pairs in a single activation — a product sampling push that turned first trial into a run of new customers.
customer reviews.
PORTFOLIO
SAP Tech Exhibition Roadshow
Award Winning Nostalgic 1950s Trade Show Brand Activation
Mastering the Art of Product Sampling: Inside IF Coconut’s successful Australian Market Launch
DEBORTOLI | Wine Bar Brand Activation
Adore Beauty’s SPF365 | Mobile Marketing Trip
OPPO | Personalized Brand Experience with Selfie Prints
Ready to Activate?
Kombi & Co. assets – custom built for your brand.
Our agency manages every part of your activation — custom vehicles, branded experiences, design, venue sourcing and staffing.
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