BEROCCA | Live Art & DJ Activation

Live Art Kombi Brand Activation

Creative Brand Activation
Brand: Berocca
Location: Martin Place, Sydney


Brand Activation Purpose:

    • Berocca Celebrates 50 years of Energy Event
    • Product Sampling
    • Digital content creation


How?

  • A celebration combining DJ Tigerlily in Kombi DJ van whilst ‘Mulga’ the Artist simultaneously painted the Kombi van.
Social Influencer Marketing Kombi & Co.

It’s not everyday you walk along the busy footpath in Martin Place during your lunch break and see Mulga the Artist painting a Kombi Van, whilst DJ Tigerlily gives an exclusive performance out of the same Kombi! This is exactly what went down as part of Berocca’s creative brand activation as part of celebrating their ‘50 years of Energy event.

Product sampling & content creation was the aim of the campaign and it didn’t disappoint.

The creative brand activation concept involved ‘Mulga the Artist’ using our Kombi van as his canvas to paint an illustration that is famous for his signature tropical & funky vibes.

Combined with one of Australia’s favourite DJs Tigerlily entertaining the crowd with her uplifting & fun tunes from our Kombi DJ van, it had the perfect recipe to turn heads resulting in plentiful social sharing, photo taking & booty shaking on the street.

Berocca, renowned for their health supplements certainly succeeded in giving people their b-b-bounce during their work week!

Want to chat with us about curating an epic Brand Activation?

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Please note:

We do not supply to Private Events (e.g. Birthday parties, Weddings, Hens, Bucks, etc.).

WE’D ♥ TO HEAR FROM YOU

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WE’D ♥ TO HEAR FROM YOU

*** Please note, we currently DO NOT service Private Events (e.g. Weddings, Birthdays, Hens, Bucks parties, etc).