BOSE Kombi Brand Activation
When you fuse the concept of sun, beach & sounds, this brand activation ticked all the boxes.
The new ‘Bose Frames’ are designed for both sun and sound, so it was a perfect match for Bose to engage our Kombi Promotional Van to create the ultimate brand partnership with the annual ‘Sculptures by the Sea’ event at Tamarama beach.
Our promotional vehicle served as a mobile billboard as well as a pop up brand experience area where people got to try on a pair Bose Frames and listen to an audio tour of Sculptures by the Sea. It was an ingenious way to promote the revolutionary sunglasses and engage beachgoers to experience the innovative audio capabilities first hand.
Kombi & Co. provided a full custom vehicle wrap on the promotional Kombi Van as well as a custom light box and internal banners to maximise brand exposure and attract attention.
Functionally, our Kombi Promotional Van ticked all the boxes too. Both gull wing canopy doors were open to enable a 360 degree view of the branding and display of the Bose Frames. Friendly promotional staff were in full swing, educating and encouraging people to experience the innovative product from Bose Frames.
Check out all the highlights in the video below:
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