Bondi Beach, Australia – The global pandemic certainly put a wet blanket on the Events & Entertainment industry, with Brand Activations on an inevitable hold until physical distancing restrictions & lockdowns eased.
Though life, and events returning to pre-COVID ways may be some time away, Australia is one of the few blessed countries where COVID-19 cases are currently minimal and Brand Activations are starting to rev up again.
Multi-award winning beauty brand Coco & Eve celebrated the launch of their new vegan tanning product Sunny Honey with a strong theme of beach vibes & happy people.
One Day Dream, the curator of the beauty brand activation thought of every detail and transformed a space on the sweeping white sands of Bondi Beach into a beauty oasis designed to entertain and maximise customer engagement.
Beach vibes were on point with our eye-catching Kombi DJ Booth with an epic performance by DJ Sasha Moon who kept the summer tunes pumping throughout the day.
Members of the public were treated to a free Coco & Eve goodie bag, a custom branded coconut, delicious barista made coffee as well as endless photo opportunities inside the highly gram-worthy brand activation space.
Amongst the guests were beauty influencers & bloggers Bianca & Yasmin Wilshin, Amelia Marni & Cassie Lansdell, who helped celebrate the public launch event and create a buzz on social media.
This stunning launch event reminded us of how brand activations should be. Fun, engaging & entertaining.
Like what you see?
Get in touch to see how we can elevate your Brand Activation.