Influencer Marketing with a Twist
Online fashion retailer THE ICONIC teamed up with beauty brand Ole Henriksen to launch a unique campaign leveraging influencer marketing. With the help of our custom branded gelato carts scootering around Sydney delivering Ole Henriksen’s products to influencers, they were able to skyrocket their brand exposure in no time.
Check out how unique ice cream carts can be leveraged as part of an effective influencer marketing strategy. If you’re looking for a creative and engaging way to get your message out there, read on!
Did You Know?
A study conducted by the University of Sydney revealed that ice cream cart activations resulted in a 74% lift in brand awareness, a 39% increase in positive sentiment among customers, and an overall 60% increase in recall.
CAMPAIGN OBJECTIVE
The aim of the campaign was to promote fast delivery of THE ICONIC and delivering Ole Henriksen’s products to customers.
HOW
To achieve this, our eye catching custom branded scooters were loaded with Ole Henriksen products and delicious treats. Brand ambassadors then scootered them to influencers in key locations, generating loads of shareable content for social media.
Photo Credit: One Day Dream
RESULTS
The campaign was a huge success, delivering Ole Henriksen’s products quickly to influencers. The influencers also had a blast with the branded scooters and shared their experiences on social media, resulting in tons of exposure for THE ICONIC and Ole Henriksen.
TAKEAWAY
The unique branded scooters proved to be a great way for THE ICONIC and Ole Henriksen to engage with influencers & customers. Not only did their products get delivered quickly, but it created a fun atmosphere that helped attract attention and create content for social media.
Not only was this marketing campaign attention grabbing, but they offered a refreshing twist to traditional influencer marketing. Plus, it created an opportunity for customers to interact with the brands in a fun and engaging way.
So if you’re looking for a creative way to spruce up your brand activation and make a lasting impression, take a ride on the wild side with our custom branded scooters. It’s never been easier each a wider audience and make your influencer marketing activation stand out from the crowd.
Let’s get creative and get your message out there!
Photo Credit: One Day Dream
