Outline
Live Art Brand Activations
Brands have long used live art & mural artists to create a more engaging experience for their consumers.
By having a mural or live art installation, brands can capture the attention of their audience and create a more interactive brand activation. This can help brands to build awareness and engagement with customers through the concept of creativity and pop culture.
Did You Know?
Brands can see a significant increase in marketing ROI when using live art. A study by Adobe found that brands experienced an average ROI of 994% when using live art in their marketing campaigns.
Check out these examples of Live Art Brand Activations that boost engagement and create a unique brand experience.
1. RED BULL'S 'WINGS TO WALLS' PROJECT
Red Bull’s ‘Wings to Walls’ project showcased their event properties and support the breakdance and DJ culture in Orlando.
The 2 part mural was painted by street artists to highlight local talent with the aim of driving awareness and engagement with consumers. DJs and Break Dancers competed on social media for their spot to perform at the 2 mural locations.
Photo Credit: Red Bull
Agency: Fly Forward Agency
2. BEROCCA'S KOMBI VAN MURAL
To celebrate their 50th anniversary, Australian company Berocca commissioned renowned street artist Mulga to live paint a mural on a Kombi Van in the heart of Sydney CBD.
In keeping with the activation’s edginess, DJ Tigerlily performed simultaneously from the same Kombi, creating an an epic fusion of Live Art and Music. Read more about this brand activation activation here.
Photo Credit: Kombi & Co.
Agency: oOh! Media
3. TAG HEUER x alec monopoly
Swiss watch brand Tag Heuer partnered with street artist Alec Monopoly to create a unique, graffiti-inspired art installation on a Hong Kong Tram.
The art installation was displayed in Hong Kong’s Shek Tong Tsui neighbourhood.
Photo Credit: SCMP
Transform your brand experience with the power of live art.
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