BRAND ACTIVATION AGENCY AUSTRALIA
With the right strategy and creative ideas, fast food brand activations can be used to get your customers engaged and excited about your brand.
This case study breaks down how Kombi & Co. & Betty’s Burgers successfully created and implemented an unforgettable brand activation that resulted in thousands of app downloads and plenty of happy snaps shared on social media.
Before you flip that browser tab… stick around to see how you could curate a brand activation to achieve similar success with your own customer acquisition campaign.
CAMPAIGN OBJECTIVE
Kombi & Co. and Betty’s Burgers got creative this summer to create an unforgettable activation on the beautiful sandy beaches of Sydney.
The aim was simple: Capture App downloads and reward them with awesome freebies like branded sunglasses and hats that encourage social sharing… which is exactly what happened!
Did You Know?
A study conducted by marketing firm Isobar found that brand activations are nearly 300% more successful at driving app downloads than traditional digital media campaigns.
HOW
Over a month long campaign, Betty’s Burgers activated in key beach locations including Bondi Beach, Manly Wharf and Maroubra Beach with a custom branded Kombi promotional van.
The simple yet effective 3 keys of the brand activation were:
🤩 ATTRACT: A colourful Kombi van with classic Betty’s Burgers branding attracted the public.
🤝 ENGAGE: Brand ambassadors engaged with people to scan the QR code to download the App.
🏆 REWARD: Anyone who downloaded the Betty’s Burger App received a free & trendy branded goodie.
JUICY RESULTS
The Betty’s Burgers App spread like wildfire, with burger buffs by the thousands downloading it to join the tribe of devoted patty enthusiasts.
And it didn’t stop there – they snapped and shared their happy burger moments with loved ones, creating a sizzling sensation across social media.
What better way to get the Betty’s Burgers name out there!
This experiential campaign was the epitome of cool, with a branded Kombi Van stealing the show and a clear mission to beef up the Betty’s Burgers App downloads. It was a match made in burger heaven – catchy, creative, and mouthwateringly effective!
Not only was this a fun way for customers to interact with the brand, but also resulted in direct and measurable results for our client.
Brand Activation Agency Australia
WE'RE THE BRAND-BOOSTING BUDDY THAT ACTIVATION AGENCIES & MARKETERS CAN'T RESIST.
Kombi & Co. partners with brand activation agencies & marketing professionals to provide:
- Australia’s largest fleet of event vehicles to take experiential marketing to the next level.
- Expert guidance & handling on Venue sourcing / council permits
- We provide custom branding so you can create a brand activation that is perfectly aligned with your brand image.
- Carefully curated team of Brand Ambassadors to ensure authentic connections and maximum impact with your customers.
