Chasing the Winter Sun
We all understand the importance of slathering on sunscreen during the scorching summer months. However, in a country like Australia, where soaring UV levels and skin cancer rates are amongst the highest globally, safeguarding our skin should be a year-round commitment.
To reinforce the significance of daily sunscreen application, leading Australian beauty retailer Adore Beauty collaborated with Skin Smart Australia, a leading skincare clinic, to introduce #SPF365. This dynamic experiential marketing initiative embarked on a marketing road tour during the Winter season, offering free skin checks to the public
See it in action:
Mobile Marketing Trip in a Custom Branded Van
The 10-minute skin checks, administered by skilled dermoscopists, were complemented by take-home results cards, empowering participants to gain valuable insights into their skin health. To further enhance the customer experience and encourage year-round sun protection habits, individuals who underwent the skin checks received complimentary sunscreens from Adore Beauty’s own skincare brand, Ab Lab from a custom branded promotional van supplied by Kombi & Co.
In an effort to build lasting community connections, this mobile activation swept through iconic NSW coastal spots – Bondi Beach, Terrigal Beach, Newcastle Beach, Coffs Harbour and Ballina. As Australia’s trusted experiential marketing partner, we skillfully managed venue sourcing for the activation. Our expertise ensured optimal locations, enhancing the success of the mobile marketing campaign.
The collaboration between Adore Beauty and Skin Smart Australia not only served as a powerful reminder of the importance of daily sun protection but also equipped individuals with the knowledge and products necessary for maintaining optimal skin health throughout the year. This joint effort exemplifies the commitment of these beauty industry leaders to promote a sun-safe lifestyle among their clientele, showcasing their dedication to the customer experience and transcending seasonal boundaries.
